|Courtesy of the Noto Archives|
Tony's hard partying caught up with him fifteen years later. A battle with alcoholism weakened his control on Stark Industries. Much of the 80's was spent in a mixture of the boardroom and battlefield, fending off rival companies, buyouts, and a new wave of Marvels looking to make their name by taking down one of the few unafraid to reveal their secret identity. Stark stood tall through most of the battles, but they wore him down to the point where, in the mid-90's, he stepped down from both the company and his time in the suit. Stark Industries found a new leader in Tony's son, Shane Stark.
|Shane Stark leaving a nightclub in London|
Iron Man instead has become the public face of Stark/Stane, which continues to primarily manufacture technology for military organizations, SHIELD, and the Fantastic Foundation. This year marks the tenth anniversary of Citizen Iron, the reality show where contestants vie for a chance to be a Marvel for a year. While none of the Iron Marks have gone on to notoriety (outside of the tragedy that claimed the life of Iron Mark VI), every year thousands of hopefuls line up at tryouts across the USA hoping for a chance to step into the suit.
|Tony Stark at Jim Rhodes's retirement party|